Working with the brand team, I helped build on T.M. Logan’s existing success to deliver an award-winning, high-impact campaign.

I briefed external designers for an OOH rollout across National Rail and bus stops for both the paperback and hardback, and supported the launch of The Mother with a midnight title reveal at Harrogate Crime Festival, influencer outreach, author-led social content, targeted eblasts, and animated assets.

A focused re-engagement strategy sustained momentum between titles and formats, reinforcing Logan’s position as one of the UK’s leading commercial thriller authors.