Freelancing to a Brand Standard

Freelancing To Brand Standard

Freelancing To Brand Standard

Freelancing is a strange thing. You’re very much out on a whim, working for yourself while at the same time working for everyone else. Some writers are lucky enough to have a small number of high paying clients that can provide them with enough work to earn a living. Others might be exceptionally fortunate and have mastered monetising their own content so much that they don’t write for anyone but themselves and the actual readers. Most freelance writers, however, will pick up odd writing jobs from all over the place, with short, quick turn around pieces going up all over the internet. It’s a busy life, and the need to continually adapt and bend your style to the needs of the boss of the hour can take its toll. 

Navigating the needs and demands of many brands constantly can be tricky, and freelancers need to always be on their toes, assuming nothing and researching constantly. Getting the piece written that you’ve been hired for requires some hard work. After all, you don’t want to end up with rewrites or rejection, and worst of all, a bad reputation.

Getting It Right From The Start

You’ve won the job. The client has picked you. You’re ready to go; you’ve got your submission deadline and the topic. Time to put your fingers on the keyboard and get the piece written! Only, there is something you really should be doing first. Researching your clients will make sure you produce work to their standard. If you don’t know who your clients are and what they want, how can you ever meet their expectations?

Visit their website and read as much content as possible. Get a feel for the style that they present themselves and their brand in. 

You’ll probably be against the clock; deadlines can be very tight. However, it is vital to get this right to prevent complex corrections. 

Using Templates and Style Guides

Many brands use templates, like the ones supplied by If there is this kind of material available to you, use it. Similarly, if a company has taken their time to determine their brand vision in a style guide, make sure and read it. More prominent brands and websites, in particular, will have this kind of information, and if it isn’t readily available, ask if they have it.

Communication Is Everything

You’re expected to communicate big ideas in your work. You may have to get some very complicated information across from time-to-time. But if there is something that you don’t understand or need clarifying, ask first. You need to be clear in your understanding of a project, and if the brief does not give you enough information, say so. Not delivering on your promises will cost your reputation, and not speaking up when something is unclear will be on you.

It’s easy to imagine freelancing as being a smooth ride that you can take for granted, but you do always need to be learning and adapting to the demands of continually changing bosses, all of whom have their own brands riding on your content. 

Disclaimer: This is a contributed post but I agree with it wholeheartedly.

Love Ellie x

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Freelancing to Brand Standard

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